01
Multi-Level Sales Tracking
Track primary, secondary, and tertiary sales across the distribution network.
Odoo FMCG Distribution ERP
Digitise FMCG distribution with real-time sales, van operations, and inventory visibility.
Context
FMCG distribution operates at high speed with constant movement across warehouses, vans, distributors, and retailers. Managing primary and secondary sales, stock transfers, promotions, and returns requires tight coordination and real-time visibility. However, many distributors still rely on spreadsheets or disconnected tools, resulting in inefficiencies, stockouts, and missed sales opportunities. An Odoo-based ERP centralizes distribution workflows, enabling faster operations and better control across the supply chain.
Who this is for
We usually work best with teams who know building software is more than just shipping code.
This is for teams who
FMCG distributors and wholesalers
Companies managing van sales and field sales teams
Brands with multi-level distribution networks
Businesses handling high-volume, fast-moving inventory
This may not fit for
Businesses without distribution or retail channels
Low-volume or non-fast-moving product companies
Companies not requiring route or van sales tracking
Small operations without multi-location inventory
Problem framing
The operating reality
Lack of real-time visibility leads to stockouts, lost sales, and inefficient distribution.
FMCG businesses often struggle with tracking stock across distributors and retailers, managing van sales operations, and applying schemes accurately. Manual processes make it difficult to coordinate routes, monitor sales performance, and maintain optimal inventory levels. This results in lost sales, poor planning, inefficient field operations, and reduced profitability.
How this is usually solved (and why it breaks)
Common approaches
Managing orders and stock through spreadsheets or WhatsApp
Manual route planning for sales teams
Separate systems for sales, inventory, and claims
Limited tracking of distributor and retailer performance
Where these approaches fall short
Frequent stockouts and lost sales opportunities
Inefficient van routes and lower field productivity
Errors in scheme and discount application
Poor visibility into sales and inventory performance
Delivery scope
Core capabilities we implement
Structured building blocks we use to de-risk delivery and keep enterprise programs predictable.
02
Van Sales Automation
Mobile POS with offline capability, barcode scanning, and instant billing.
03
Route & Beat Planning
Optimize field sales routes with GPS tracking and structured beat plans.
04
Inventory & Replenishment
Real-time stock visibility with automated replenishment planning.
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Scheme & Promotion Management
Automate discounts, offers, and promotional schemes across channels.
06
Claims & Returns Handling
Manage expiry, damage, and replacement claims efficiently.
How we approach delivery
01
Map distribution workflows including van sales and channel hierarchy
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Configure Odoo for sales, inventory, and route management
03
Enable mobile apps for field teams and real-time updates
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Build dashboards for sales visibility and performance tracking
Engineering standards at PySquad
We build Odoo-based FMCG distribution ERP systems designed for fast-moving, high-volume operations. Our approach focuses on real-time sales tracking, efficient route planning, van sales automation, and seamless coordination across distributors and warehouses.
Expected outcomes
Measurable results teams plan for when we ship the full stack, integrations, and governance together.
01
Higher product availability and reduced stockouts
02
Improved field sales productivity and route efficiency
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Accurate scheme application and better revenue control
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Real-time visibility across the entire distribution network
Take full control of your FMCG distribution network in real time.
Share scope, constraints, and timelines. We respond with a clear delivery approach, not a generic pitch deck.
Start the conversationFrequently asked questions
Straight answers procurement and engineering teams ask before a build kicks off.
Yes. Mobile POS works offline and syncs automatically.
Yes. Discounts, combos, and offers are fully configurable.
Yes. Portals and mobile apps are available.
Yes. Full visibility across the distribution chain is supported.
Yes. Claim settlement workflows are built-in.
About PySquad
Short answers if you are deciding who builds and supports this kind of work.
- What is PySquad?
- We are a software engineering team. PySquad works with people who run complex operations and need tools that fit how they work, not software that forces them to change everything overnight.
- What do you get from us on a project like this?
- Discovery, build, integrations, testing, release, and follow up when real users are in the product. You talk to engineers and leads who own the outcome, not a rotating cast of handoffs.
- Who do we work with most often?
- Teams in logistics, marketplaces, marina, aviation, fintech, healthcare, manufacturing, and other fields where downtime hurts and clarity matters. If that sounds like your world, we are easy to talk to.
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