Marketing Automation Suite adds campaign planning, drip workflow management, lead scoring, attribution, and consent controls to Odoo 19. It is intended for teams already using Odoo CRM and related apps that want to coordinate marketing work in one workspace.
Plan campaigns and track budgets
Group mailings and automation journeys under campaigns, add budget lines, and review results in the Campaign Dashboard. Attribution models help assign credit to campaigns.
Build drip journeys
Enroll partners, leads, or mailing contacts in workflows with triggers, waits, conditions, activities, scores, tags, lists, and exit steps. Use the Journey Queue to review due and failed items.
Send newsletters through Email Mailings
Use Odoo Email Mailings for newsletters and bulk email, with mailing series, sender profiles, suppression controls, frequency caps, and A/B helpers. Journey email and SMS steps currently record touchpoints rather than sending bulk messages themselves.
Score leads and manage consent
Set scoring rules based on opens, clicks, and automation events, including score decay. Configure consent purposes and double opt in. Signed in contacts can update email preferences through the portal.
Connections and requirements
Live external paths include inbound webhooks, Zapier style webhooks, and Slack incoming webhooks. Mailchimp, HubSpot, Brevo, analytics, and advertising entries shown in the connector catalog are not native syncs today. Optional AI Assist can suggest email subjects and outlines when enabled with your API key.
The listing specifies Odoo 19 Community or Enterprise, Odoo.sh, and on premise deployments. It shows a one time USD 99 license and three months of free support. Check the listed dependencies and license terms before buying.
